Casting the net, on the net
Digital for Catholic Vocations
Whether it's optimizing your vocation website, creating media for your social accounts, capturing video and photo content, or planning campaigns, we're here to support your digital vocation outreach and help "cast the net" for the next generation of religious leaders.
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Our team helped launch Pope Francis' Instagram Account, and we've created content and digital assets for local diocesan vocation outreach teams and prominent religious orders.
Modernizing the Men of Heart
Repositioning Augustinian vocation outreach
We were engaged to support the three Augustinian North America Provinces in a joint initiative to spread their vocation outreach across digital platforms and mediums.
Our work with the Augustinians
Website Redesign
We re-designed the Augustinian's vocation-specific website with an emphasis on user experience, information discovery, and contact capture, to increase the inbound conversion rate on site traffic.
SEO Optimization
We optimized the existing Augustinian Vocation blog with keyword-rich copy and updated metadata descriptions to boost searchability, ultimately driving traffic.
Social Media
We optimized and standardized the social media channel strategy for the organization, creating weekly social media posts in addition to coordinating efficient content campaign creation.
Campaign Planning
We planned and executed an integrated social, email, and print campaign to promote Augustinian Vocation Awareness Week, driving impressions and site traffic.
Video & Photography
We captured Vocation-specific content in short and medium-form video, including professions of solemn vows, "get to know you" videos, and other behind-the-scenes videos of daily Augustinian life.
Ad Spend
We created ad creative and managed online advertising spend on channels like Google Advertising, leading to click-through rates of above 20% on primary keywords.
Email Marketing
We delivered bi-weekly email campaigns to 1,000+ subscribers, leading to organic shares, engagement, and traffic spikes.
Graphic Design
We prepared graphic design assets and layout for various supporting campaigns across mediums.
Analytics
We created a monthly cross-channel analytics dashboard report that enabled the vocation team to quantify impact, global impressions, and engagement.
